Claire Brumby is an entrepreneur, mentor business coach and founder of Scrubbys Vegetable crisps.
The book is both an account of the journey to launch Scrubbys and a ‘how to’ guide for aspiring entrepreneurs.
It’s great to see such honesty in these days of airbrushed social media images and people hiding behind apparent success. The book is both an account of the journey to launch a food brand and a ‘how to’ guide for aspiring entrepreneurs. Claire writes about her journey ‘warts and all’. As a reader you cheer for her highs and weep for her lows, but you learn something valuable at every stage.
When Claire found out that her original brand name had been registered by someone else already, she wanted to fight the trademarking issue. She was given the advice from Tim Campbell MBE ‘When you’re that fly hitting the window time after time, there is a point where you have to stop flying at the window’. Unlike most British entrepreneurs who don’t learn to fail affordably and fail fast, Claire chose to let the brand name go, rather than to throw money at saving it. Thanks to her decision, the name of her award winning brand ‘Scrubbys’ was born.
Claire’s ‘diamonds and ‘what would Claire do next’ are great tips which help to avoid the pitfalls and wrong decisions that could lead to failure. By the time you get to the end of this book you will have all the information you need to build a strong and sustainable business. A must read for anyone, wanting to grow their business.
The book is currently available on Amazon at a discounted price until 6th September 2018